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创业成败取决于你会不会讲故事

(YUANBIAOTI:CHUANGYECHENGBAIQUJUEYUNIHUIBUHUIJIANGGUSHI)

SUIZHEHULIANWANGDEPUJI,WOMENDEZHUYILIJIZHONGDESHIJIANYUELAIYUEDUAN,JIYILIYUELAIYUECHA,FENXILIYUELAIYUERUO。ZAIZHEIGEXINXIFASAN、SHIJIANSUIPIANHUADENIANDAILI,ZHEIXIEYINSUDAOZHIWOMENCHUANTONGDEGOUTONGJIQIAO、GOUTONGFANGSHIDOUBUHAOYONGLE,SHENZHIYIQIANJIEZHUPPTKAIZHANDEYANJIANGYEBEIRUJINDEWEIXINQUNFENXIANGDENGXIANSHANGSHOUDUANSUOQUDAI。

CHUANGYEZHERUGUOBUHUIJIANGGUSHI,GENBENMEIBANFASHUOFURENHEREN,MEIBANFACHUANGYE,MEIBANFAGUANHAOGONGSI。

 3分44秒讲好一个故事

ZUOWEIHULIANWANGCHUANGYEZHE,RUGUONIQUZHAOFENGTOU,GAOSUTA“WOYOUYIGEHENHAODEXIANGFA、HENHAODEGONGSI,XUYAORONGZI”,NEIMENIXUYAOHUADUOZHANGSHIJIANSHUOFUTATOUNI,HUOZHEDUINIYOUXINGQU?

DAANSHI3FEN44MIAO。

SHIJISHANGBUGUANNIDESHENGYISHI100WAN,1GEYI,HAISHI10GEYI,NIDEDAODESHIJIANZHIYOUJIFENZHONGERYI。ERDUANDUANJIFENZHONGNEI,RUGUONIJIANGBUHAOGUSHI,GENBENMEIYOUJIHUITUOYINGERCHU。ZHEIGENWOZUIJINDEJINGYANYOUGUAN。YINWEIQUNIANWOJINGGUOYIFANNULI,ZHONGYUBANGZHUWODEGONGSINADAOALUNRONGZI。

ER3FEN44MIAO,DAODIYIWEIZHENINENGSHUOSHENMENI?

SHOUYAOZHONGDIANJIUSHINIYAOLEJIEDUIFANG,LEJIENIDESHOUZHONGXIHUANTINGSHENME,LEJIETADESIWEIMOSHISHIZENYANGDE。

ZUIJINYOUYIFENYANJIUBAOGAOXIANSHI,ZAIMEIGUOHUODETOUZIDEGONGSIZHONG,TAMENDESHANGYEJIHUASHUTONGCHANGSHIYIGEJIANDANZHIJIE、ZHIXUYAO10YEPPTDEMOBAN,DANTAMENPUBIANZAIHENDUANDESHIJIANNEIJIANGHAOLEZIJIDEGUSHI。

DIYIYE:JIANGGONGSIYUANJING,DAODINIZUOZHEIGEGONGSIDEMUDESHISHENME。JIZHU:QIANWANBIESHUOGONGSIDEMUDESHIWEILEZHUANQIAN,ZHUANQIANSHIJIEGUO,ERBUSHIMUDE,“MUDE”BIXUJIANGU“MENGXIANG”,CAINENGGENGRONGYIDADONGREN。BIRU:“CHUANGZAOZHONGGUOZUIDADE××PINGTAI”ZHILEI。

DIERYE:JIANGGONGSINENGJIEJUEDEWENTI。SUOYOUDEGONGSI,SUOYOUDESHENGYIDOUYAOJIEJUEKEHUDEWENTI,SUOYINIYAONENGQINGCHUDISHUOMINGNIDAODIJIEJUELESHENMEWENTI。

DISANYE:TICHUNIDEJIEJUEFANGAN。

DISIYE:ZHEIGEBIJIAOTEBIE,JIUSHIJIANGDANGQIANCAISHIZUIHAOSHIJI。YINWEIYIGEXIANGMUCHENGBAIDEJUEDINGYINSUYOUHENDUO,ERHENDUOFENGTOUKANYIGEGONGSIDESHIHOU,TAMENRENWEICHENGBAIBUZHIZAIYUREN,BUZHIZAIYUXIANGFA,YEBUZHIZAIYUZIYUAN,ERSHIZAIYUSHIJI。XIANZAISHIZUIHAODEFAZHANSHIJI,ZEYIWEIZHEYESHITOUNIDEZUIHAOSHIJI。

DIWUYE:JIANGSHICHANGGUIMO。SHICHANGGUIMODANGRANYUEDAYUEHAO,YOUCHANPIN,GENGYOUZHANGYUANDEFAZHANKONGJIAN。

DILIUYE:JIANGNIDEJINGZHENGDUISHOU、JINGZHENGZHUANGTAI。SUOYOUDONGXIDOUYOUJINGZHENG,QIANWANBIESHUONIDEYEWUFANGXIANGCONGLAIMEIRENXIANGGUO,NISHIDIYIGE。YINWEIFENGTOUHENKENENGYIJINGTINGGUO10GERENSHUOZHEIJUHUALE,NIZAIZHONGFUJIUHUIMASHANGSHIQUSHUOFULI。

DIQIYE:JIANGCHANPINTEDIAN,YOUSHENMETESHUGONGNENG,YOUSHENMEDUTEZHICHU。

DIBAYE:JIUSHISHANGYEMOXING,NIZENMEQUZHUANQIAN。

DIJIUYE:YAOJIESHAONIDETUANDUI,NENGGOUQUZHIXINGNIDESHANGYESHEXIANG。

DISHIYE:GAOSUNIDETOUZIREN,NIXIANZAIDECAIWUZHUANGTAINENGGOUCHIXU,BUBIDANXINFENGXIAN,XIANZAIXISHOUTOUZIMUDESHIWEILEJINYIBUKUOZHANGFAZHAN。DANGRANYEYAOGAOSUTA,NIYOUDUOSHAOQIAN,ZHEIXIEQIANDASUANZENMEYONG。

ZHEIJIWOMENHENDADEQIFA:JIFENZHONGNEIJIANGHAOYIGEGUSHIBINGBURONGYI。DANZHEIZHENGSHIFENGTOUMENHENKANZHONGDEDONGXI。

JIANGSHENMERANGTOUZIRENTOU?

JINRUGENGXIANGXIDEFENXIZHIQIAN,WOXIANJIANDANFENXIANGWOZIJIDEJINGYAN。

WOGUOQUJINIANZHONGKANLEHENDUOHENDUODESHANGYEJIHUASHU,YINWEIWOYUYINGGUOLINGSHIGUANHEZUO,ZUOLEYIGESUOWEIDESHEHUITOUZIPINGTAI,JIUSHITOUZIYIXIEDUISHEHUIYOUGONGXIANDEGONGSI。KANGUOJIBAIRENDESHANGYEJIHUASHUZHIHOU,WOZUIDADEGANCHUSHI:SUIRANHENDUOCHUANGYEJIGOUDE“SHEHUISHIMING”HENDA,KESHIDANGTAJIANGDAOJIHUADESHIHOU,JIANGDEFEICHANGHUNLUAN,WANQUANMEIYOUSHUOFULI。

YIGEXIANXIANGJIUSHI,HENDUOCHUANGYEZHEJIANGTADEGUSHI,TAIXIHUANJIANGZIJIDEJIEJUEFANGAN,TAIXIHUANTANZIJIRUHEDUCHUANGCHUYITIAOLUZI。ZHEIQISHISHIGEHENDADEWUQU。

JUGELIZI,YOUYIGEZUOMANGRENCAOZUOXITONGDEGONGSI,RANGMANGRENKEYIYONGZHINENGSHOUJI。TAGENWOLIAODESHIHOU,BUTINGDIJIANGTADECAOZUOXITONGYOUDUOLIHAI,GONGNENGYOUDUOSHENQI,YIJIZUOZHEIGEJIEJUEFANGANYOUDUONANDENG。KESHITAQUEMEIYOUFAXIAN,WOBINGMEIYOUXINGQUTINGZHEIXIEDONGXI,ERWOZUIXIANGTINGDESHI,DAODIYOUDUOSHAOMANGRENXIHUANYONGSHOUJI,HUOZHEYOUDUOSHAOMANGRENYUANYIFUQIANYONGZHINENGSHOUJI。

SUOYIDANGNIJITOUZIRENJIANGGUSHIDESHIHOU,YIDINGYAOZHUYIDUIFANGXIANGYAOTINGSHENME。

QISHI,TOUZIZHEMENXIANGTINGDEZHUYAOYOUSIDIAN:DIYI,XIANGZHIDAONIDESHICHANGGUIMO(MUBIAOKEHUQUN);DIER,XIANGLEJIENIYOUSHENMEWUFABEIFUZHIDEYOUSHI(FANGYUJINGZHENGNENGLI);DISAN,XIANGZHIDAONIDECHENGGONGZHENGJU、ZENGZHANGJILU,GUOQUYINIANNIDESHOURU,NIDEYONGHUZENGJIADUOSHAO;DISI,TAGENGXIANGZHIDAONIDECHENGBEN、LIRUNLVDENGHEXINZHIBIAO。

ERYOUJINGYANDETOUZIZHE,DIYIBUHUIWENNIZAIJIGEYUENEIJILEILECONGLINGDAOYIDEYONGHU,YINWEIGUOQUGAOSUCHENGZHANGDEFANGXIANG,NENGGOUZHENGMINGNIDESHANGYEMOSHISHICHENGGONGDE。YOULEZHEIGEYIHOU,CAINENGJIANGGUIMO,CAINENGJIANGJINGZHENGLI,YECAINENGJIANGLIRUNLV。

KEJIAN,BINGMEIYOUDUOSHAORENYUANYITINGNIDEJIEJUEFANGANYOUDUOMELIHAI。

JIANGSHENMERANGKEHUMAI?

NICAIKEHUXIANGTINGSHENME?

客户的注意点,跟投资者完全不一样。他们要听的故事主要是两个:

SHOUXIAN,TABUXIANGTINGNIDEFANGAN,GENGXIANGTINGNIDEJIEJUEFANGANDEMAIDIAN,DANGRANYAOLEJIEMAIDIANDEHUA,YAONENGZHAODUITADESHENFEN、ZHAODUITADEWENTI。ZHEIYANGNICAINENGJIANGCHUTASUOGUANXINDEMAIDIAN。NIDEMAIDIANDUITALAIJIANGSHIDUITADECHENGNUO,NIDECHANPINHUIJIEJUETADEWENTI,HUOZHENIDECHANPINHUIRANGTAJUEDEMANYI。

QICI,NIDEKEHUZUIGUANXINDESHIJIAGE,ERJIAGEJIUDENGYUNIDESHOURULAIYUAN。

JIANGSHENMERANGTUANDUIGAN?

WOMENDAILINGTUANDUI,XUYAOGENTUANDUIJIANGSHENMEGUSHINI?

ZUOWEIYIGELINGDAOHUOZHECHUANGYELINGXIU,NIDAODIKAOSHENMERANGYUANGONGGENZHENIZOU,KAOSHENMERANGNIDETUANDUIGENZHENICHUANGYE,KAOSHENMERANGNIDEYUANGONGBULIKAINIDEGONGSI?SHIQIANMA?SHINIDEJIEJUEFANGANMA?SHINIDEMUBIAOKEHUMA?SHININENGZHUANDUOSHAOQIANMA?

WOXIANGXINMEIGEGONGSI,MEIGEQIYEJIA,LIXIANGDOUBUYIYANG,RENGEMEILIYEBUYIYANG,TUANDUIGENSUINIDEYUANYINYEDOUBUYIYANG,SUOYIZHEILIMEIYOUYIGEBIAOZHUNDAAN。

KESHIRUGUONIJIANGHAOQIANMIANLIANGGEGUSHI,NIDESHENGYIZIRANJIUCHENGGONGLE,ERNIDEYUANGONGNENGFOUGENSUINI,JIUYAOKANNIDERENGEMEILILE。NIDAODISHIYIGEHENYOUCAIHUA,HENYOUQINGHUAI,HENYOUYUANJINGDECEO,HAISHIWULIANGGUZHU,JIANGJUEDINGZHEYUANGONGSHIFOUYUANYIGENZHENIGAN。

WOGENYINGGUOLINGSHIGUANHEZUO,ZUOLEWULIUNIANDEPEIXUN,PEIXUNGUOJIQIANREN,JIWOZUIDADEGANSHOUJIUSHI,RENNENGBUNENGHEZUO,NIDETUANDUISHIFOUGENSUINI,GENQIANMEITAIDAGUANXI,GENNIDEGONGSIGUIMOYEMEIYOUTAIDAGUANXI,DAOZUIHOUPINDEJIUSHIXINREN、RENGE、NIZENMEZUOREN。

SUOYIRUGUONIXIANGCHENGGONGDEHUA,NIDEYUANGONGZUIXIANGTINGDAODESHINIZENMEZUORENDEGUSHI。

ZHIYUZENMEZUOREN,WOWUFAGAOSUNIZENMEZUO,NIDEGUSHIGAIZENMEJIANG,DANYOUYIDIANKEYIKENDING:NIYAOYONGZUOSHENGYIDEFANGSHIJIEJUESHEHUIWENTI,CHANSHENGYIDINGDESHEHUIJIAZHI。

 

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