2021欧洲杯买球

新闻爆料:17111121585 官方腾讯微博:http://t.qq.com/pan353583257     河南今日热点 | 网站地图 | 设为首页| 2021欧洲杯买球:网络新媒体宣传合作热线:13733156612

您现在的位置:2021欧洲杯买球:河南网_网上河南_河南广播电视台一线报告 > 创业 > 创业快车 >

创始人如何讲述你的创业故事

BENWENBIANYIZIMedium,ZUOZHESHILAIZIGUIGUFENGTOUJIGOUGreylock PartnersDEElisa Schreiber。

WOZAIGreylock ParnersDEGONGZUORANGWOYOUJIHUIHECHUANGYEZHEJINMIHEZUO,BANGZHUTAMENGUIHUAXUANCHUANYINGXIAOZHANLVE。WOFAXIAN,BULUNSHINAGEXINGYE,ZUIHUIJIANGGUSHIDEGONGSICAINENGZHAOMUDAOZUIYOUXIUDERENCAI,HUODEZHANGQIDEGUKE,BINGJIANLICHIJIUDEPINPAI。

你的故事是什么?

NIDEGUSHIBUNENGANZHAOGONGSIFAZHANDESHIJIANSHUNXULAIJIANGSHU。DABUFENGONGSISUOFANDECUOWUJIUSHIYICHUANGSHIRENDEWENXINGUSHIKAICHANG。BIRU“WOHEWODELIANHECHUANGSHIRENSHIZAIXXGONGSIYIQIGONGZUOSHIRENSHIDE,WOMENZAIYIQICHENGGONGDIKAIFALE3KUANCHANPIN。ZHENGGEGUOCHENGHENYUKUAI,SUOYIWOMENJUEDINGGONGTONGKAIFAZHEIKUANXINCHANPIN,YINWEIWOMENFAXIANZHEIGELINGYUSHICHANGQIANJINGFEICHANGGUANGKUO。”ZHEIJUEDUISHIYIZHONGCUOWUDEFANGSHI。

一个好的故事应该包括以下几个方面:1)你们提供什么;2)为谁服务;3)为什么你们与众不同。实际上,按照这个思路考虑问题对于将来发展过程中做出其它决定也会大有帮助。 

  你们提供什么:这部分对你所进入市场的需求做一个简要的描述。

WEISHEIFUWU:XIAOFEIZHEYINGGAISHINISUOJIANGGUSHIDEHEXIN。YOULETAMENNIDEGONGSICAIDEYICUNZAI,NIMENDEZONGZHIYESHIYAOFUWUYUXIAOFEIZHE,TAMENSHINIGUSHIZHENZHENGDEZHUJIAO。

WEISHENMENIMENYUZHONGBUTONG:BUFENBUNENGJINJINLIECHUNIMENDETESE。“WEISHENMENIMENYUZHONGBUTONG”YINGGAISHUOMINGTUANDUIZHONGYOUNAXIECHENGYUAN,GONGSIDEJIAZHIGUANSHIZENYANGDEYIJINIMENSUOXINFENGDEYUANZE。GONGSIDEBUTONGZHICHUJIANGHUIYINGXIANGDAOZHENGGEGONGSIDEWENHUA、ZHAOPINHELIUZHURENCAIDENENGLI、TUANDUITUICHUDECHANPINFUWUYIJITUANDUIDEZHANGQIFAZHAN。ZHEIXIEYINSUFANGUOLAIYOUHUIYINGXIANGNEIXIEDUINIMENZUOCHUPINGJIADEREN:JIZHE、XIAOFEIZHE、HEHUORENHETOUZIRENDENG。

谁来讲述你们的故事

SHOUXIANLAIMINGQUEYIXIASHEIXUYAOTINGDAONIMENDEGUSHI。DADUOSHUQIYEDOUHUITONGGUOMEITIFASHENG,DANSHINIBUNENGZHIWEIMEITIJIANGGUSHI。NIXUYAOMIANXIANGGONGSIXIANYOUHUOKENENGZHAOPINDERENCAI,MIANXIANGXIAOFEIZHE、HEHUORENSHENZHISHIJINGZHENGDUISHOUJIANGSHUNIMENDEGUSHI,YEJIUSHINIMENSHEJIDEQUANZIZHONGDESUOYOURENDOUXUYAOLEJIENIMENDEGUSHI。

TUANDUIZHONGMEIGECHENGYUANDOUYINGGAISHIGONGSIGUSHIDEJIANGSHUZHE。ZUIJINLinkedInDEChris KangSUOFABIAODEZHEIYIPIANWENZHANGJIUSHIDIANXINGFANLI。ChrisSHIYIWEIZHANLVEGUWEN,TAXIELEYIPIANXIANGXIDEBOWENJIANGSHUTAMENZAILinkedInSUOYINGDUIDETIAOZHAN,JIESHAOLEZAILinkedInGONGZUOSHIYIZHONGZENYANGDETIYANBINGJIESHILEWEISHENMETASHIFENREAIZIJIDEGONGZUO。TABINGBUSHIGONGGUANBUMENDEREN,TAZHISHILinkedInTUANDUIDEYIYUAN,YUANYIJIANGSHUGONGSIDEGUSHIBINGYUTADESHEJIAOQUANZIFENXIANG。ZHEIJIUSHIJIANGSHUGONGSIGUSHIZUIYOULIDEFANGSHI。

TONGGUOZHEIZHONGFANGSHIJIANGGUSHIDEGUANJIANZAIYUGONGSIDENEIBUQINGKUANGYINGGAIHEWAIXUANBAOCHIYIZHI。GONGSIYUANGONGXIABANHOUHEPENGYOUMENJIANGDEGUSHIYINGGAIHEGONGSIGONGGUANBUMENGAOSUMEITIDEYIYANG。

关于人心:一个案例研究

WOJIARUGreylockZHIQIANZAIHuluFUZEXUANCHUANGONGZUO。DANGSHIWOJIARUHuluDEYIGEYUANYINJIUSHIGONGSICHUANGSHIRENSUOXIEDEYIPIANMINGWEI《HuluSHISHENME》(What Defines Hulu)DEWENZHANG。ZHEIPIANWENZHANGZAICHUANGSHIRENMENKAISHIXIEDAIMAZHIQIANJIUYIJINGDANSHENGLE。

《HuluSHISHENME》SHIYIPIANJIJUTIAOZHANXINGDEWENZHANG,TABUSHILIECHUYIDUIYAODIANDE“GONGSIJIAZHIGUAN”,YEBUXIANGHENDUOGONGSINEIZHONGMANPIANTAOHUADE“SHIMINGCHENSHU”。XIANGFAN,TABAOHANLEXIAMIANZHEIYANGDENEIRONG:

WOMENDEQIDAIFEICHANGZHIGAO,BINGQIEWOMENDUIZIJISHIFUZERENDE。ZANGHUOLEIHUOWOMENDOUZUO,GONGSILIMEIYOURENLINGJIAYUGONGZUORENWUZHISHANG。WOMENDOUCHULIGUOWUSHUSHIPINSUOLVETU,BAOKUOLINGRENAONAODE1992JI《Tequila & Bonetti》。

DANGWODUZHEZHEIGEZUICHUBANBENDE《HuluSHISHENME》,WOJUEDEFENGKUANG、XUANYUN、FANGFOZIYOULUOTIYIBAN,WOZHAODAOLEZIJIDEGUISHU,ZHEIJIUSHIWODEJIA。ZHEIZHONGZHUANGTAINANDAOBUSHIMEIYIGEPINPAIYINGXIAORENYUANXIWANGRANGTAMENXIAOFEIZHEGANSHOUDAODEMA?

ZHEIPIANWENZHANGYANJIANYIGAI,CHUANGSHITUANDUIZAIXIEZUOSHIZIZHENJUZHUO。HOULAIJIARUHuluDERENDOUKESHOUZHEQIZHONGDEZHUNZE。WOMENZAIGONGSIHUIYIHUOZHETUANDUIWUCANSHIJINGCHANGHUITIQITA,TAJIUSHIWOMENDEXINGWEIGUIFAN。

DANSHIZHEIPIANWENZHANGZUIZHONGYAODEZUOYONGHAIZAIYUTAGAOJIEBURENTONGQIJIAZHIGUANDERENZIJUEZOUKAI,BUYAOJIARUHulu。

YOUYIXIESHIQINGDUIHuluSHIBUZHONGYAODE,BAOKUO:FENGGUANGDEZHIXIAN、JINGMEIDEBANGONGJIAJU、DENGJISENYANDETIXIYIJIJINGMEIDEWUCAN(Quizno‘sHEBENDIDEMOXIGEJIANYUMIJUANJIUSHIWOMENDEBIAOZHUNWUCAN)。JINGUANHENDUORENBIAOMIANSHANGSHUOBUZAIHUZHEIXIESHI,DANWOMENFAXIANSHIJISHANGHENDUORENHAISHITINGZAIHUDE。BUGUOMEIGUANXI,ZHINENGSHUOHuluBINGBUSHIHEZHEIYANGDEREN。

ZHENGSHIYINWEIZHEIPIANWENZHANG,HuluXIYINDAOXUDUOYOUXIUDERENCAI,ZUJIANLEYILIUDEKAIFATUANDUI,ZHEIGETUANDUIZAICHENGZHANGDEGUOCHENGZHONGBAOCHILEQIANGLIEDEGONGSIWENHUA。

ZHEIPIANWENZHANGSHENKEDIYINGXIANGLEWODUIYUXUANCHUANDEKANFA。WOZAIHuluGONGZUOSHI,WOMENJIHUCONGLAIMEIYOUFAGUOXINWENTONGGAO。SUOYOUDEWAIXUANDOUSHITONGGUOWOMENDEBOKEFABU,ZHIJIEHEYONGHUGOUTONG。WOMENMEIYOUYIGONGSIDESHENFENHEXIAOFEIZHEJIAOLIU,ERSHIZUOWEIPUTONGRENHELINGYIXIERENLIAOYILIAODUIWOMENSHUANGFANGDOUFEICHANGZHONGYAODESHIQING。

XIANZAI,WOYEGULIGreylockTOUZIDEGONGSIXIEZHEIYANGDEWENZHANG。YIWOWEILI,WOZAIJIARUGreylockSHIJIUXIEGUOYIPIANLEISIDEWENZHANG,TAYIJINGCHENGWEIZHIYINWOMENZAIMEITI、SHEJIHEHUODONGFANGMIANXUANCHUANDEXINGDONGZHINAN。

ZAIZHEILI,JIGEWEIZUOYINGXIAODETONGRENYITIAOJIANYI:BUYAOZAISHITUMEIHUASUOYOUSHIQINGLE。ZHAODAONIZHENZHENGDE“BEIJIXING”XIEXIALAI,RANGTAYINLINGNIMENQIANJINDEFANGXIANGBA。

ZHUYI:《HuluSHISHENME》ZUIJINYIJINGDAFUGAIDONG,SHANGWENZHONGSUOZHIJUNWEIZUICHUBANBEN,ERBUSHIHulu.comWANGZHANSHANGZUIJINFABUDEXINBAN。

BENWENZUICHUFABUZAI《Fortune》

[BENWENBIANYIZI:medium.com, fortune.com]

 

var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?54cae5158ccd221c0e357c3c68dd089f"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();
    

var _hmt = _hmt || []; (function() { var hm = document.createElement("script"); hm.src = "https://hm.baidu.com/hm.js?54cae5158ccd221c0e357c3c68dd089f"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(hm, s); })();

免责声明:凡来源非本网的稿件和图片作品,系本网站转载自其它媒体,转载目的在于信息传递,并不代表本站赞同其观点和对其真实性负责。如有稿件和图片作品的内容、版权以及其它问题的,请联系本网站。