2021欧洲杯买球

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招商地产为何错过"黄金十年" 去年销售额仅510亿

YANGQIDICHANGONGSIDEZHONGZU、ZHENGHEHETUDIDENGZICHANZHURU,CUISHENGLEYIPIPI“JUWUBA”GONGSI。JINQIZUIYINRENGUANZHUDEJIUSHI“ZHAOSHANGXI”HE“ZHONGJIAOXI”LIANGDAYANGQIJITUANDEFANGDICHANYEWUZHONGZU,RUHEYOUXIAOZHENGHEGONGSIYEWU、RENLI、WENHUA,BIMIANXINPINGTAILUORU“DAERBUQIANG”DEXIANJING,ZAILOUSHIJINRU“BAIYINSHIDAI”DEDANGXIA,XIANDEYOUWEIZHONGYAO。

◎MEIJINGJIZHE WANGJIE

CENGJIHESHI,“ZHAOBAOWANJIN”,BEICHENGWEIZHONGGUOFANGDICHANSHANGSHIGONGSI“SIQIANG”,SUYOU“ZUILEJIEZHAOSHANGDICHANDEBUSHITADEYUANGONG,ERSHIJINGCHANGWANGUPIAODEGUMIN”ZHISHUO。

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去年销售额仅510亿

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ZHEIYANGYIJIAYOUZHESHENHOUBEIJINGDEDICHANQIYE,QUEZAIDICHAN“HUANGJINSHINIAN”ZHONGZHUJIANDIAODUI。

2010NIANDESHUZIBUDEBUTI。ZHEIYINIAN,ZHAOSHANGDICHANLUDE146YIYUANDEHETONGXIAOSHOUE,JIAO2004NIANZENGFUJINWEI4.1BEI。ERQIJINGZHENGDUISHOUWANKE、BAOLI、JINDIFENBIELUDE1026YIYUAN、660YIYUANHE280YIYUAN,JIAO2004NIANFENBIEZENGZHANG12.4BEI、13.7BEIHE7.8BEI。ZHAOSHANGDICHANXIAOSHOUEJINWEIJINDI280YIYUANDEYIBAN。

ZHEIYINIAN,ZHAOSHANGJUJITUANJIASUDUIZHAOSHANGDICHANDEZUZHIJIEGOU、YEWUMOSHI、GUANLITIZHIDENGJINXINGDIAOZHENG。2010NIANYINCICHENGWEIZHAOSHANGDICHANDEZHUANZHEZHINIAN。

DANZHONGGUIDIYITIDUI,BINGFEIYILUTANTU。2014NIAN,ZHAOSHANGDICHANDEXIAOSHOUJINEWEI510YIYUAN,JINWEIWANKE、BAOLITONGNIANXIAOSHOUJINEDE23%YU37%,QIEBEIBIGUIYUAN、LONGHUDICHAN、RONGCHUANGZHONGGUODENGHOUQIZHIXIUCHAOYUE。

YIWEISHANGSHIFANGQIGAOGUANXIANG《MEIRIJINGJIXINWEN》JIZHETOULU,LEISIZHAOSHANG、DAHUADENGLAOPAIGUOQI,ZHENGTIDE2021OUZHOUBEIMAIQIUBUGOUJIJINBINGPIANYUBAOSHOU,QIYEFAZHANSUDUJIUMANLEXIALAI。GUANLITIZHIDIAOZHENGHOU,ZHAOSHANGDICHANDEJINGSHENMIANMAOYOUSUOGAISHAN,DANYIJINGCUOGUOLE“HUANGJINSHINIAN”。

重回第一梯队并非易事

ZAOZAI1990NIAN,ZHAOSHANGDICHANJIUQUELILE“LIZUSHEKOU,YITUONEIDI,MIANXIANGHAIWAI”DEFAZHANFANGZHEN。20DUONIANJIAN,SUIRANQUANGUOHUABUJUWENBUFAZHAN,DANYOUYUSHOUZHIYUYIXIEYINSU,ZHAOSHANGDICHANNANYICHENGDESHANGSHIXIANLEZUIHAODEFAZHANSUDUHEZHUANGTAI。

2011NIAN,ZHAOSHANGJUJITUANFASHENGLEYIXIERENSHIBIANDONG,YUANZHAOSHANGDICHANDONGSHIZHANGSUNCHENGMINGSHENGRENZHAOSHANGJUJITUANFUZONGCAI,FENGUANJITUANDICHANYEWU。YUANGONGSIDONGSHIZONGJINGLILINSHAOBINXINRENWEIDONGSHIZHANG,TONGSHIDANRENZHAOSHANGJUZONGCAIZHULI,GONGSIYUANFUZONGJINGLIHEJIANYAJIERENZONGJINGLI,YANGTIANPINGDANGXUANWEIGONGSIFUDONGSHIZHANG。

YUCITONGSHI,ZHAOSHANGDICHANYESHENGJIWEIJITUANYIJIGONGSI,ZHIJIEJIESHOUJITUANZONGBUDEZHANLVEGUIHUABUSHU。

DANGNIAN,XINRENZHAOSHANGDICHANDONGSHIZHANGLINSHAOBINZAI2011NIANDUGUDONGDAHUISHANGMINGQUETICHU,GONGSIYAOZAIXIANGMUKAIFADEGUANLISHANGJINYIBUYIGECHENGSHIGONGSIWEIZHONGXIN,TIGAOCHENGSHIJINGLIKAIFAXIANGMUDEZIZHUXINGHEJIJIXING。

ZHEIZHONGBIANHUABEIWAIJIERENWEISHIZONGBUGUANKONGFANGSHIDEZHUANBIAN,YOUZHUYUCONGXIANSHICENGMIANSUODUANZHAOSHANGDICHANDEJUECELIAN,YOUHUAQIJUECENENGLI,YEYINWEIGUANLIJIAGOUDEJINGJIAN,KEYIGENGKUAIDISHIXIANSHANGCHUANXIADA,TISHENGYUNZUOXIAOLV。

RANER,SHIGELIANGNIAN,ZHAOSHANGDICHANRENSHIBIANDONGZAIQI。2013NIAN7YUE,ZHAOSHANGDICHANFABUTONGZHI,DONGSHIZHANGLINSHAOBINJIANGBUZAIDANRENZHAOSHANGDICHANXINGZHENGZONGCAIHEZHAOSHANGDICHANDANGWEISHUJI、WEIYUANZHIWU,ZHAOSHANGDICHANZONGJINGLIHEJIANYACHENGWEIZHAOSHANGDICHANDIYIZERENREN。

2013NIAN9YUE,GANGGANGJIUREN“DIYIZERENREN”BUJIUDEHEJIANYAJIUPAOCHULEZONGEDA64.87YIYUANDEZENGFAFANGAN。DANZHEIJULIZHAOSHANGDICHANSHANGYICIZENGFAFANGANHUOPIYIJINGGUOQULE5NIANSHIJIAN。2008NIAN,ZHAOSHANGDICHANZENGFAMUJIJIN60YIYUANHUOPI。

YOUTAOCHENGZONGCAI、ZISHENDICHANZHUANJIAXUEJIANXIONGBIAOSHI,ZUIJINJINIAN,KAIFASHANGDEJIZHIBIJIAOLINGHUO,DANZHAOSHANGDICHANDEJIZHIGUANLIBIJIAOYANGE。DUIFENGKONGYAOQIUHENGAO,NANMIANSHUFULEFAZHANDEJIAOBU。

2011NIAN,SHIRENZHAOSHANGDICHANZONGJINGLIDEHEJIANYAZAIJIESHOU《NANFANGDOUSHIBAO》CAIFANGSHIBIAOSHI,JIANGJIXUCAIQUXIANGDUIJUNHENGDENADICELVE,ZHUZHONGYIXIAYUANZE:“YISHILIANGRUERCHU,YONGYUANSHIZAIBAOZHENGJIBENXIANJINLIUWENDINGDEQINGKUANGXIAXUNQIUKUOZHANG,DANGRANWOMENHUISHIDANGDIZENGDAYIXIEGANGGAN。ZHIQIANZHAOSHANGDICHANZAIFUZHAIFANGMIANPIANBAOSHOU,RONGZICHENGBENHEFUZHAILVDOUSHIQUANXINGYEZUIDI,ZHEIZAIMOUXIEJIEDUANSHIHESHIDE,DANZHEILIANGNIANCHUZAIYIGEJIAXIHESUOJINLIUDONGXINGDESHIQI,XUYAODIAOZHENGSILU。”

QIANSHUSHANGSHIFANGQIGAOGUANBIAOSHI,YOUYUZHAOSHANGDICHANDEKUOZHANGZHANLVEBUGOUJIJIN,TUDICHUBEIPIANSHAO、GAOSUGUIMOKUOZHANGYEMEIYOUKAIZHANQILAI。

2014年,招商地产开始在土地市场上发力。其2014年报指出,在公司成立30周年之际实现“30年30城”的战略布局,成功布点全国30个城市。一二线城市的布局得到显著巩固与加强,年内在上海、广州、深圳、南京等核心城市通过招拍挂、收购等多种方式,新增项目资源610.74万平方米,其中公司权益面积466.23万平方米。

DANSHANGSHUBAOGAOTONGSHIZHICHU,JINNIANLAI,GONGSIQUYUXIAOSHOUJICHANPINJIEGOUZHUNIANBIANHUA,ER、SAN、SIXIANCHENGSHIXIANGMUZHANBIZHUJIANZENGJIA。2014NIAN,MAOLILVXIANGDUIJIAODIDEDIQUJICHANPINJIEZHUANSHOURUBILITONGBISHANGSHENG,DAOZHIGONGSIFANGDICHANKAIFAYEWUMAOLILVTONGBIXIAJIANG。

SHANGSHUFANGQIGAOGUANGAOSU《MEIRIJINGJIXINWEN》JIZHE,ZHAOSHANGDICHANCUOGUOLEFANGDICHANSHICHANGFAZHANDE“HUANGJINSHINIAN”,ZHONGHUIDIYITIDUIBINGFEIYISHI。

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